Services

Digital marketing is a broad term that encompasses a wide range of services. It is a way to promote products or services through digital channels such as search engines, social media, email, and websites. Some of the most common digital marketing services include:

1. Search Engine Optimization (SEO): This service helps businesses improve their website’s visibility on search engines like Google, Bing, and Yahoo. SEO involves optimizing website content, structure, and code to rank higher in search engine results pages (SERPs) for relevant keywords.

2. Pay-Per-Click (PPC) Advertising: This service involves placing ads on search engines and other websites. Advertisers pay each time a user clicks on their ad. PPC advertising can be an effective way to drive traffic to a website and generate leads.

3. Social Media Marketing (SMM): This service involves promoting products or services on social media platforms like Facebook, Twitter, Instagram, and LinkedIn. SMM can help businesses build brand awareness, engage with customers, and drive traffic to their website.

4. Content Marketing: This service involves creating and sharing valuable content such as blog posts, videos, and infographics to attract and retain customers. Content marketing can help businesses establish themselves as thought leaders in their industry and build trust with their audience.

5. Email Marketing: This service involves sending promotional emails to a list of subscribers. Email marketing can be used to promote products or services, share news and updates, and build relationships with customers.

6. Affiliate Marketing: This service involves partnering with other businesses or individuals to promote products or services. Affiliates earn a commission for each sale they generate.

7. Influencer Marketing: This service involves partnering with social media influencers to promote products or services. Influencers have large followings on social media and can help businesses reach new audiences.

8. Mobile Marketing: This service involves promoting products or services through mobile devices such as smartphones and tablets. Mobile marketing can include SMS marketing, mobile apps, and mobile web advertising.

These are just a few examples of digital marketing services. The right mix of services for a business depends on its goals, target audience, and budget. If you need more information, please let me know.

Here are some of our core offerings.

SEO – Search Engine Optimization

Organic SEO plays a major role in driving traffic to your website by achieving a higher rank in SERP. Our SEO experts focus on making your website architecture completely compliant with the latest search engine algorithms. Through tactical SEO services such as strategic content marketing, backlinking, and keyword optimization, we drive short-term wins while also building your long-term growth.

PPC Marketing

When it comes to launching new products or marketing lucrative offers, paid marketing through Google and Facebook generate instant leads. So for a greater and faster market penetration, we suggest our high-quality PPC management services. With optimized search ads, display ads, shopping ads, and effective remarketing strategies, your business can reach wider audience and generate higher sales.

eCommerce Digital Marketing

We also offer specialized eCommerce digital marketing services. Our eCommerce SEO tactics involve targeting users based on their interests and previous interactions. Our paid eCommerce marketing involves creating and executing search ads, display ads, and social media ads, retargeting and more. With the help of our holistic eCommerce marketing, both B2B and B2C businesses can make their brand visible to users.

Content Marketing Services

Well-written content increases both brand awareness as well potential for conversions. Our content marketing services involve a team of dedicated content creators that curate blogs, infographics, videos, etc. for your brand. This strategy ensure strong link building for your website, and enhances your visibility on search engines, and makes sure more people find you.

SMM - Social Media Marketing

Our integrated Social Media Marketing services involve developing and sharing content in the form of texts, images, and videos on various social media channels like Facebook, LinkedIn, Instagram, etc. to gain user attention and achieve your branding goals. We develop creative and location-centric paid campaigns to attract viewers. With proper hashtags and relevant filtering, we ensure quality traffic to both your website & app.

Mobile App Marketing

Our 360-degree approach to mobile app marketing increases brand awareness and drives more installations. Adept with the knowledge of the latest trends in Google Play and Apple App Store algorithms, our experts offer superb app store optimization services to boost your app’s organic discoverability. We also create paid ad campaigns to promote your app on app stores & social media channels and maximize your reach in a short time span.

Video Marketing

Videos have become a highly sought after and effective marketing tool to promote your brand, increase engagement on your social and digital channels, boost conversions, and influence buying decisions. We can create a variety of attractive videos such as product videos, testimonial videos, informational videos, and others, and market them to reach your target audiences, boost brand awareness, increase traffic, and drive sales.

Local SEO Services

Our efficient SEO professionals run a thorough demographic research before optimizing your online presence in a specific region. Other than drawing customers to your store, our local SEO services also help to boost your brand visibility in geo-targeted search. Optimizing keywords based on the target location, listing your business in different business directories, creating & maintaining Google My Business page, NAP verification – we do it all.

      Creating a Business Development Strategy      

BD activities revolve around implementing a business development strategy. But how do you create that strategy?

All BD strategies begin with a plan and goals—start developing your own business development strategy by following the steps below:

1. Craft an elevator pitch

You need a concise 30-second pitch for any plan, including a BD plan. Want to go the extra mile? Craft several sales pitches and see which ones are most effective. You’ll be able to pitch while simultaneously conducting market research.

An elevator pitch summarizes what your business does, who you serve, and how your business differs from competitors. The goal of your elevator pitch is to open up the conversation about how you can serve your customers. When crafting your pitch, here are some best practices to follow:

• Be brief

• Use clear language

• Be specific

• Include a call to action

2. List your SMART goals

The SMART system is a great tool for business development goals. SMART goals are those that are Specific, Measurable, Attainable, Relevant, and Timely. For example, a good SMART goal for a business development strategy could be:

“I will aim to improve first-response time for customer issues by increasing the number of customer service staff from 10 to 15 people in the next three quarters.”

By following the SMART system, you’ll keep your goals aligned with those of other departments and ensure they’re achievable with your current resources.

3. Perform a SWOT analysis

SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It’s an effective tool for business development because it helps you pinpoint your growth areas. The best way to use SWOT is to pick a specific aspect of your business to analyze. When conducting a SWOT analysis, keep these questions in mind:

• What needs do our services/products solve for a customer?

• What is our value proposition?

• Are there any obstacles in the way of achieving goals?

You can also pair this with a positioning statement to help guide your analysis.

Example: If you’re looking to launch a new product, you can look at what your company does well, what it does poorly, where it might be missing opportunities, and what other companies might be doing better.

4. Define your audience

Next, define your target audience—this can help you determine who you want to attract as potential new clients. While you want to get specific about who to target, avoid getting so specific that you run out of prospects. You can do this by:

• Analyzing competitors

• Creating personas

• Identifying industry trends

5. Conduct market research

Perform research to determine who your competitors are and what your customers want and need. You should know your customers’ problems and how you can solve them.

You can gain valuable insights into your audience’s needs through customer surveys. Eighty percent of companies that see year-over-year growth use surveys to collect customer experience data. Here are tips for creating a survey:

• Determine the goal of your survey

• Make sure your questions are unbiased

• Send surveys through relevant channels

• Keep them short and to the point

6. State your KPIs

To evaluate your plan’s success, you need to identify measurable data points through which you can document positive (or negative) outcomes. You can do this through key performance indicators (KPIs).

Depending on what you’re assessing, these KPIs can range from revenue changes to leads and conversion rates. The important thing is that you choose specific KPIs to complement your plan. Some biz dev KPIs include:

• Opportunities created

• Proposals sent

• Sales activities performed

• Client acquisition rate

• Deals closed

7. Plan a budget

Possibly the most important aspect of your plan is your budget. Your company must be able to afford your plan before approving it and starting implementation.

Keep your proposed budget realistic, but don’t be afraid to push. After all, if your plan works, you should be able to make that money back. Be sure to include these elements in your business budget:

• Balance sheet

• Cash flow statement

• Income statement

8. Focus on strong customer service

High-quality customer service should be top of mind—it could be the difference between a customer choosing you over a competitor.

Maintain good customer support with existing customers, too, to ensure you build a lasting relationship with them. Plus, if they continually have positive experiences with your team, they may refer other contacts to your business.

9. Incorporate a sales plan

A business development strategy isn’t whole without a sales plan. A sales plan helps outline your sales strategy and includes:

• Your company goals and objectives

• A strategy on how to achieve those goals

• Team roles and responsibilities

• Performance monitoring and benchmarks

Although this is centered around the sales team, it can provide your biz dev team with helpful insights.

10. Implement a process

Once you have a solid plan, implementation ideally becomes a mere matter of assigning and supervising. The steps for implementation are going to vary based on your plan’s parameters, but here are a few things to keep in mind when you launch:

• Hold regular meetings: Lead cross-departmental status meetings to keep everyone on the same page.

• Streamline communication: Centralize communication and simplify data access with appropriate software, including lead generation software and sales force automation (SFA).

• Don’t rush it: Remember that it’s a marathon, not a sprint. Business development is about long-term growth, so look at trends rather than sweating over the roller-coaster of monthly numbers.

• Ensure your BD plan aligns with individual department plans: Sales managers are also responsible for setting goals for their team, and those goals are just as important as yours. Clear communication and SFA software can ensure your goals aren’t working against each other.